Once upon a time, there was a social network. The social network was rich with relationships. People were connected to their family, friends, and other people in their village. But technology didn’t stand still. Eventually they could connect to distant relationships by mail, then Pony Express, then telegraph, then the wireless, then the telephone, and then by email. Life was good. You could reach out to almost everyone you needed to.
Then, in late 2002 a colleague at work, Yvonne, sent an odd-looking invitation to me through this thing called LinkedIn.
“What’s this for?” I asked Yvonne over by the coffee machine.
“Oh, it’s a new way to connect with people!” she replied.
“Why would I need this? I’m talking with you right now and if I need to find you, I can call you or email you directly.”
“You’ll see,” she answered. She gave me a smile and a “this guy’s-a-dinosaur” look. She walked away.
In the following weeks, other people asked me if I had joined LinkedIn yet. “You better join” they said. Peer pressure is pretty powerful, so I jumped in and became member # 85,627. Sixteen years and 562 million members later, I can’t imagine a world without LinkedIn.
Come learn from expert Ryan Higginson-Scott, an innovator and expert in the world of global people operations, about how you can stay engaged and well-connected - to optimize your online presence and to make the most of the tools available like LinkedIn, marketing principles like search engine optimization (SEO) and brand differentiation. Get some tips for creating a strong online presence & LinkedIn profile, as well as your Google results, and the strategy around consistency in networking - both online and in-person. Plus, you’ll build your network just by showing up!
Date and Time:
June 27, 2018
6:00 - 8:30 PM
Location:
Broad Institute of MIT and Harvard, 415 Main Street, Monadnock Room, Cambridge, MA 02142
