---
title: How to Present Technical Information so People Will Understand, Care, and Remember
description: Find out how to make your big idea remembered, repeated, & retweeted, learn how to use business storytelling principles instead of bullet slides, discover techniques that make your technical topic easier to understand, & hear how to capture & keep your audience’s attention by using the 3 “cons.”
image: https://info.westorg.org/hubfs/2018-04-26%20Blog%20Image.png
---

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# WEST Wisdom Blog

## How to Present Technical Information so People Will Understand, Care, and Remember

Posted by [WEST Board Member](https://info.westorg.org/blog/author/west-board-member) on Apr 9, 2018 2:38:19 PM

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Have you ever sat through a really boring technical presentation? Did you have trouble following the speaker because he or she didn’t explain the “so what” and “why”? Did you have to squint to read a barrage of boring bullet points that the speaker read to you word for word? Did you almost fall asleep or wish you could walk out without being rude?

Or… 

Have you ever had to present a technical topic to an audience of non-technical strangers? Or even worse, did you have to present to your boss and your peers (who were probably your harshest critics, outside of your own family)? Did you pack each slide with as much information as possible to make sure you didn’t forget something important? When you were done presenting, were there blank stares instead of questions?

If you can answer “yes” to any of the above, this workshop is for you.

I had the chance to speak with our workshop leader, Rick Pollak, Chief Explanation Officer of Presentation Medic, last week. Rick is looking forward to sharing his method for curing boring technical presentations with us. He’ll show us how to explain technical topics to a non-technical audience in a way that captures and keeps their attention. I learned a lot just by talking with him on the phone. I understood, I cared, and now I remember!

 

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